Moments after hearing about the L.O.L. Surprise! I was on the hunt for the popular - and increasingly sold out - toy. But first, I had to figure out what it was. So I logged on to YouTube, where a 24-minute "unboxing" video clued me in.
The $69.99 toy, I learned, is quite simple: A glittery, dome-shaped plastic case filled with 50 surprises - four dolls, along with accessories, clothing, charms and other knick-knacks - that must be individually unwrapped. But much of the appeal of the Big Surprise is in its slow reveal. It can take hours, purchasers say, to peel away the toy's layers and figure out exactly what's buried inside. Some dolls cry, spit or "tinkle." Others change color in cold water. Watching that process unfold has become a pasttime in itself, and there are thousands of L.O.L. Surprise unboxing videos on YouTube to prove it. L.O.L. Surprise! dolls - which stand for Little Outrageous Little Surprise - have become an unlikely blockbuster hit in an era of high-tech, movie-inspired toys. The Big Surprise, which was released six weeks ago, is constantly sold out online. @toysntec #toysntech #LOLSurprise
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